Staff Writer

In this episode of the JCB Gateway To Growth podcast, Victoria Perea Usher, VP Marcomms, sits down with Yoshiki Kaneko, President and Chief Operations Officer at JCB International Co., Ltd. to discuss all things brand loyalty. Prioritising Brand Loyalty and Customer Confidence0:00/16:451× Topics explored: * Loyalty and customer

The four things I have taken away from marketing during a pandemic By Victoria Perea-Usher, Vice President, Marketing Communications, JCB International (Europe) Ltd. In 2020, armed with our team’s marketing framework and considered calendar for the year, I felt confident about our marketing strategy. Of course, that vision was

Among our 141 million global cardmembers we have seen incredible growth in European ecommerce transactions over recent years, as our cardmembers continue to spend with their favourite retailers and brands in a seamless and safe online environment. From 2016 to 2019, online transactions in Europe among our Asian cardmembers have