Digital Campaign Jan 2021 – Jan 2022
A Collaboration For Cardmember Convenience
Virtual, virtual, virtual! The pandemic changed the world as we used to know it, and at JCB we like to make life as flexible and convenient as possible for our Cardmembers. Online has become the way forward more than ever!
JCB and one of our cloud-based storage services partners collaborated on a 12-month-long digital campaign, which unlocked an exclusive discount for JCB Cardmembers when they signed up for the services using their JCB Card.
The Fine Print
- Offer Available To JCB Cardmember Regions: Japan, Thailand and Taiwan
- Exclusive Sign-Up Discount: 30% off when using a JCB card
- Campaign Duration: January 2021 – January 2022 (1 year)
JCB Added Value
This campaign featured on JCB websites, including MyJCB for Japanese JCB Cardmembers only, Taiwan (Special Offers) and Thailand (Special Offers).
The advertisement was further featured in JCB’s February 2021 “JCB The Premium“ Magazine for Gold cardmembers in Japan.
The Results
Across JCB’s Japanese, Taiwanese, and Thai websites where the special offer was featured, the campaign received 114,848 page views from January 2021 to December 2021. The campaign was also featured in “JCB The Premium”, a magazine seen by approximately 10 million readers.
From January 2021 to December 2021 JCB data shows transaction value increased by +210% and the number of transactions increased by +150%.
This campaign supported our partner’s brand awareness in other Asian markets. JCB data showed sign-up’s with JCB Cardmembers in the Philippines and South Korea as well.
“Ecommerce is 24 / 7 – and that’s where we can facilitate ‘customer service-beyond-payment’.”
- Thomas Heigl, Senior Vice President, Sales and Marketing, JCB International (Europe) Ltd.
About JCB
JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 37 million merchants around the world. JCB issues cards across various countries and regions internationally with more than 140 million Cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and Cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. Visit www.global.jcb/en/ for more.
