JCB and TheDoubleF’s drove new revenues and customers during the campaign promotion. Enhancing TheDoubleF’s brand awareness across Asia.
How this campaign came to life:
From November 2022 to April 2023, JCB partnered with TheDoubleF to offer JCB Cardmembers from Japan, South Korea, Taiwan, Hong Kong & China with a 15% discount when purchasing items worth €250 EURO or more.
The objective:
The main objective for TheDoubleF was to build brand awareness across the APAC region by creating a bespoke promotion to target JCB’s cardmembers, who are known as being valuable.
The campaign promotion landscape:
JCB curated a bespoke media campaign to target specific audience by channel to reach broader distribution.
- JCB Websites
- JCB SNS Channels
- Paid Media
The result:
- 4.2M+ overall impressions with 65K+ clicks were gained on Google advertising
- The campaign provided 76.2% increase in net new customers to TheDoubleF
- The net new customers' average transaction value was 458% higher than the campaign threshold €250 EURO.
- JCB brought an average spend per transaction which has a notable 46% growth in ATV from Nov – Apr 21/22 to 22/23.
Key learnings:
- Cardmember demographic – Of all transactions, 75% originated from Japanese cardmembers, followed by 21% from Taiwanese cardmembers. Although the participants from Hong Kong were fewer, their high purchase tickets contributed to the increase in ATV.
- Marketing audience – The age groups that received the highest number of impressions and interactions were the 25–34 age group in Japan, 45–54 in Taiwan, and 65+ in Hong Kong. Males had a greater number of impressions and interactions, with a particularly strong presence in Japan and Taiwan.
